Lego® Serious Play®

Customer Testimonial

“Having a diverse team, Lego Serious Play was a fantastic way of gathering insights in a metaphorical and engaging way. With neurodiverse individuals in the group, it proved to be the perfect method to allow everyone to express themselves in a way that made sense to them, while also helping the team understand each other on a deeper level. If you have a team with a variety of learning styles and communication preferences, and you’re looking for an inclusive approach to team building or problem solving, Lego Serious Play is without doubt, one of the best methods you can use”.

Introduction to LEGO® Serious Play®

Discover the transformative methodology that’s changing the way organisations approach problem-solving and innovation – Lego® Serious Play®. Born from the ingenious minds of a group of researchers and engineers at The LEGO Group, this method harnesses the power of play, collaboration, and hands-on creativity to unlock profound insights and drive exceptional outcomes.

The Versatility of LEGO® Serious Play®: What Can It Be Used For?

LEGO® Serious Play® is not confined to a singular purpose – it’s a versatile tool that can be tailored to address a myriad of challenges. From strategising for growth and navigating organisational change to nurturing personal leadership development and fostering innovation, the potential applications are virtually limitless. The bricks become a tangible medium for exploring complex concepts, enabling participants to collaboratively construct solutions that transcend traditional approaches.

A Multifaceted Approach to Transformation

  • Strategy Development: Create a visual representation of your organisations strategic goals, challenges, and potential pathways, fostering a deeper understanding and alignment among stakeholders.
  • Organisational Change: Navigate transitions, mergers, or cultural shifts by allowing participants to construct and discuss their perceptions, fears, and aspirations, enabling smoother transformations.
  • Innovation Workshops: Foster out-of-the-box thinking and co-create innovative solutions by building and sharing unique perspectives on complex problems.
  • Team Building: Cultivate team cohesion, identity, and trust through collaborative model-building, promoting better communication and understanding.
  • Leadership Development: Provide leaders with a safe space to explore personal challenges, aspirations, and strategies, enhancing self-awareness and empowering effective leadership.
  • Conflict Resolution: Address conflicts and differing viewpoints by encouraging open dialogue and facilitating the exploration of underlying dynamics using tangible models.
  • Problem-Solving: Tackle intricate challenges by constructing physical representations, offering a holistic approach that stimulates creative solutions.
  • Employee Engagement: Involve employees in decision-making and change initiatives, fostering a sense of ownership and commitment to organisational goals.
  • Communication Enhancement: Improve communication skills and empathy among team members by visually expressing thoughts, enhancing clarity and understanding.
  • Visioning and Goal-Setting: Craft vivid visions and set goals by translating abstract ideas into concrete models, enabling a shared sense of purpose.
  • Conflict Management: Address conflicts constructively by encouraging dialogue and allowing participants to visualise their viewpoints and seek common ground.
  • Customer Experience Design: Enhance customer experience by understanding and mapping customer journeys, leading to tailored improvements…..

Inventors of Ingenuity: The Origins of LEGO® Serious Play®

The foundation of LEGO® Serious Play® can be traced back to the innovative minds within The LEGO Group. Originally conceived in the late 1990s as a means to enhance organisational communication and problem-solving, this methodology rapidly evolved into a robust framework used by businesses, educational institutions, and prominent corporations worldwide.

Why LEGO® Serious Play® Should Be Your Go-To Method

This methodology offers a unique blend of engaging hands-on activities, equal participation, and tangible outcomes. LEGO® Serious Play® invites individuals to express their ideas through three-dimensional models and storytelling, providing a level playing field for all. By leveraging the power of play, LEGO® Serious Play® taps into cognitive processes that go beyond verbal communication, unlocking insights that might otherwise remain untapped. The methodology has been embraced by some of the world’s most renowned organisations – NASA, Google, EY, Shell, Coca-Cola Amatil, SAP, and even LEGO itself – attesting to its effectiveness in driving innovation, fostering teamwork, and cultivating exceptional leadership.

Our Offer

We facilitate dynamic LEGO® SERIOUS PLAY® workshops tailored to your business needs. Whether you’re steering strategic change, enhancing team collaboration, or solving complex challenges, our structured process ensures breakthrough thinking and actionable outcomes.

What You’ll Gain:

  • A fresh, engaging approach to problem-solving
  • Clearer communication and shared understanding
  • Increased creativity and strategic alignment
  • A safe space for open, honest conversations
Two women sitting on the floor, joyfully playing with LEGO figures in front of a yellow LEGO storage box, with a green sofa and decorative pillows in the background. Lego serious play